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Co-founded by Nada Hakeem in 2012, Wetheloft is a creative studio specializing in strategy, branding, and social branding.
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Our process is guided by research, diagnosis, then narrative, to build creative work that is guided by detailed analysis.
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We prioritize the process over the outcome, and we do this while keeping humanization at the core. We help you build and materialize brands that constantly evolve to maintain a consistent, relatable and memorable identity.

Our Values

We embody the following core values in everything we do; from our internal team dynamics to our client relations.
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We > I
‍We connect, grow, and create together.
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We’re Nonconformist
‍We align towards one vision.
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We’re Agile
‍We constantly develop and adapt to change.

Team

Our team is composed of talented designers, artists, researchers, communicators, and strategists, who continually perfect their craft.
Let’s introduce them to you!

Nada Hakeem

Nada Hakeem

Co-Founder, CEO & Strategist
Jeddah

Delivering: Thought-provoking Development

Superpower: Manifestation

Wassim Orfaly

Wassim Orfaly

Managing Director
Toronto

Delivering: Trustworthy Leadership

Superpower: Wakes up at 3 am everyday

Muna Ali

Muna Ali

Finance Manager
Jeddah

Delivering: Focused goals

Superpower: Empathy

Adham Darwisha

Adham Darwisha

Senior Communications Manager
Jeddah

Delivering: Pragmatic Execution

Superpower: Left and right brain flexibility

Eman Gadri

Eman Gadri

Senior Communications Executive
Jeddah

Delivering: Mindful Synergy

Superpower: The Handler; makes sure things are actually happening

Eman Mohamed

Eman Mohamed

Communications Executive
Jeddah

Delivering: Purposeful Efficiency

Superpower: Laser eyes; A strong observer

Wafaa Omar

Wafaa Omar

Strategist
Jeddah

Delivering: Energizing Efficiency

Superpower: Merging realities, embodying change & creating opportunities

Saja Altammar

Saja Altammar

Strategist
Jeddah

Delivering: Autonomously creative concepts

Superpower: Keen Observer & Emotionally intelligent

Malak Fatani

Malak Fatani

Strategist
Jeddah

Delivering: Unruffled assurance

Superpower: Resilience & practicality

Rhain Staubo

Rhain Staubo

Strategist
Lisbon

Delivering: Innovative solutions

Superpower: Hyper-curious; constantly exploring the unknown

Hesham Taha

Hesham Taha

Strategist
Jeddah

Delivering: Approachable attitude

Superpower: Calm under stressful situations

Mahmoud Swedan

Mahmoud Swedan

Content Creator & Copywriter
Tripoli

Delivering: Creative Curiosity

Superpower: Human Stethoscope; Supportive listener

Umaima Kamshushi

Umaima Kamshushi

Content Creator & Copywriter
Tripoli

Delivering: Expression of Precision

Superpower: Rebirthing visions into soul touching stories

Sabine Daou

Sabine Daou

Strategist & Designer
Beirut

Delivering: Mindful Initiatives

Superpower: Perseverance

Aya Kseibi

Aya Kseibi

Designer
Istanbul

Delivering: Unexpected Collaboration

Superpower: Visual storyteller

Amna Taher

Amna Taher

Creative
Jeddah

Delivering: Advancing with perceptive ambition

Superpower: Ice-breaker

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Mohamad Zaidi

Mohamad Zaidi

Creative
Istanbul

Delivering: Artful experiments

Superpower: Swiss knife; Can fill any creative role in a project

Nouf Bokhari

Nouf Bokhari

Designer
Jeddah

Delivering: Structured Creativity

Superpower: Meticulous & thorough designs

Hala Mahmoudi

Hala Mahmoudi

Designer
Jeddah

Delivering: Energetic flexibility

Superpower: Storytelling

Eman Abdallah

Eman Abdallah

Designer
Cairo/Istanbul

Delivering: Engaging creativity

Superpower: Infinite momentum, ideas, & passion

Hazem El-Etreby

Hazem El-Etreby

Designer
Cairo

Delivering: Clever communication

Superpower: Dark humor specialist

Salma Zahid

Salma Zahid

Lead Photographer
Jeddah

Delivering: Dedicated Growth

Superpower: Rolls with the punches

Ibrahim Bin Taleb

Ibrahim Bin Taleb

Lead Videographer & Editor
Jeddah

Delivering: Mindful Solutions

Superpower: Multi Talented

Meg Dacumos

Meg Dacumos

Photographer, Videographer & Editor
Jeddah

Delivering: Energizing Influence

Superpower: Indestructible once caffeine is consumed

Khadija Alhebshi

Khadija Alhebshi

Photographer, Videographer & Editor
Jeddah

Delivering: Practical Flexibility

Superpower: Serial-killer level meticulousness in directing & shooting seemingly unlimited imagination

Learn more about our team members in our company profile

download company profile →

Former Lofties

meet our previous team →
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